Last Updated: 2026 

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At Blink Empire, we respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (Act No. 4 of 2013) ("POPIA") and all other applicable South African laws.

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, place an order, contact us, or interact with our business.

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Information We Collect

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We may collect the following personal information:

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• Full name

• Email address

• Phone number

• Billing and delivery addresses

• Order and transaction information

• Information submitted through our contact forms, customer enquiries, or newsletter sign-ups

• Website usage information collected through cookies and similar technologies

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We collect only the information that is reasonably necessary to provide our products and services and to fulfil our legal obligations.

 

How We Use Your Information

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Your personal information may be used to:

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• Process and fulfil your orders.

• Arrange payment and delivery of your purchases.

• Respond to your enquiries and provide customer support.

• Communicate important information regarding your orders.

• Improve our website, products, and customer experience.

• Send marketing communications, promotions, or product updates where you have provided your consent or where permitted by law.

• Detect and prevent fraud or unlawful activity.

• Comply with legal, regulatory, and tax obligations.

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Sharing Your Personal Information

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Blink Empire respects your privacy and does not sell, rent, or trade your personal information.

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We may share your information only where necessary with trusted third parties, including:

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• Secure payment service providers.

• Courier and delivery partners.

• Website hosting and technical service providers.

• Professional advisers where required.

• Government or regulatory authorities where disclosure is required by law.

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All third parties who process personal information on our behalf are required to keep your information secure and confidential.

 

Protection of Your Information

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We take reasonable technical and organisational measures to safeguard your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

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Although every reasonable effort is made to protect your information, no electronic system can guarantee absolute security.

 

Cookies

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Our website uses cookies and similar technologies to:

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• Improve website functionality.

• Remember your preferences.

• Analyse website traffic and performance.

• Enhance your browsing experience.

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You may disable cookies through your browser settings; however, some website features may not function correctly.

 

Data Retention

 

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected or as required by applicable law. Once your information is no longer required, it will be securely deleted or de-identified where appropriate.

 

Your Rights

 

In terms of POPIA, you have the right to:

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• Request access to your personal information.

• Request correction or updating of inaccurate or incomplete information.

• Request the deletion of your personal information where legally permissible.

• Object to the processing of your personal information in certain circumstances.

• Withdraw your consent to marketing communications at any time.

• Lodge a complaint with the Information Regulator if you believe your rights under POPIA have been infringed.

 

Third-Party Websites

 

Our website may contain links to third-party websites. Blink Empire is not responsible for the privacy practices or content of those external websites. We encourage you to review their privacy policies before providing any personal information.

 

Changes to This Privacy Policy

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Blink Empire reserves the right to update or amend this Privacy Policy from time to